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The Work Flow We Use When Reaching the LGBTQ Community Online
April 23, 2018
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapte...
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Pre-Conference Reception | IGLTA Convention in Toronto | May 8, 2018
April 23, 2018
This reception is our way of CELEBRATING and BRINGING TOGETHER all of the incredible people we've worked with in Toronto over the years, while partnering with organizations that have been instrumental in our success along the way.
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VIDEO: Focus Group Radio with Matt Skallerud / Pink Banana Media and the #ILoveGay Network
March 09, 2018
Check out this 30-minute clip from our recent interview with the John Nash & Tim Bennett of the Focus Group Radio, where we talk about the power of social media, especially Instagram and Twitter, and how LGBTQ Influencers are leveraging these platforms for business. We also talk about other LGBTQ media and organizations using these platforms in the same way influencers are, including Pink Bana...
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Getting Ahead in Business: Matt Skallerud of Pink Banana Media
March 05, 2018
Anchors Media is all about business and spotlighting those who have met their goals in order to make a difference in society. Life is too short not to celebrate achievements small or large, right? We are in the midst of running a series, highlighting the importance of teamwork and the power of entrepreneurship. Without further adieu, we’re sharing Matt Skallerud‘s passion and how he be...
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How Do You Select LGBT Media For Your Marketing Mix in 2018?
February 03, 2018
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to ...
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Pink Banana Media Updates - October 2017
October 04, 2017
Some of the latest updates from Pink Banana Media and the #ILoveGay network, including #VisitGayVA, our latest new ambassadors and LGBTQ influencers, as well as LGBT New Media programs including RawSexySpiritual.
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Some Breakout Tweets from #ILoveGay Network - September 2017
September 11, 2017
We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below
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Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media
September 05, 2017
Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites wor...
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Master LGBTQ Social Media with Pink Banana
August 23, 2017
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
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Introducing the #ILoveGay Twitter 360° Network Package
August 17, 2017
We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!
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Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside
July 08, 2017
Look at Facebook as wonderful, safe small-town America... not a lot of bad things happen there, but lots of good sure does pass by Main Street every day (think the Facebook Newsfeed).  Your Facebook village can only have 5,000 residents, and new ideas can really only permeate ever so slightly via Facebook business pages and groups you're a part of. The rest does not make it past the town line...
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June 2017 Updates from Pink Banana Media - Happy Pride
June 04, 2017
Check out some of our latest updates for June 2017, LGBTQ Pride Month around the world!  We'll be in Southern California in June, both for Orange County Pride and to conduct a workshop focused on how to maximize your company's outreach on Twitter.
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The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter
March 20, 2017
As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter... how do you do it and how do you make it work for you?  This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn't cut it.  Others are focused solely on driving traffic to their websites, and if they are a...
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The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!
March 13, 2017
We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the "TwitterSphere" is at a unique place in history, sitting on the edge of its tipping point.  We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we hear...
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay
March 08, 2017
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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